Serving as Creative Director, I worked to concept and produce the monthly social content for the aspiring home chef. Private Selection and Simple Truth are two of Kroger's top private label brands, and working with a stylist, photographer, video editor, writer, and media team, we have produced monthly content since 2020.
Through strategic planning to promote new, trending, and seasonal products, we have consistently grown followers and engagements year over year across platforms and media types building brand equity and visibility.
